Farm & Fresh
UX Design • Website Development • CMS Development
Harvest Room wanted their new site to refresh the way it communicated with customers. The site needed to be engaging and visually appetizing.
Our design focus was three-fold: First, highlighting the restaurant’s acclaimed menu of delicacies with a refined, earthy aesthetic mirroring the ambiance of its restaurant; Second, reinforcing Harvest Room’s emphasis on “locally grown”, enabling users to learn about its partnerships with local farmers and ranchers; and Third, using SEO / SEM to reach traveling foodies searching online for near-by restaurants.
Since launching the new site, Harvest Room has seen an electrifying growth rate, increasing its overall site traffic by 60% monthly (both new and recurring visitors), with a stark majority being mobile-site users.