Lakeside Bank

It’s About Time

Named the #1 bank in Illinois, Lakeside Bank made a monumental rebranding and marketing push at the start of 2016. During the campaign strategy phase, DIESELHAUS was chosen to help conceptualize a new digital presence that would expand the bank’s core commercial business clientele to include a broad, multi-cultural consumer audience.

Building on the brand’s new mantra “It’s about time.”, we crafted a fast-navigating, easy-to-use website geared specifically to help new customers learn about the bank’s products and services, and to help existing customers find their preferred resources in seconds. Complete with online banking integrations, branch and ATM location services, Lakesidebank.com was further refined for mobile users — the bank’s fastest growing avenue of online consumer traffic — to provide an even faster experience for its users on the go.

DIESELHAUS worked with Lakeside to completely restructure and reorganize the content, creating a digital experience that made it easy to research products and services, and ultimately create new bank accounts. The cleaner layout, user-centered navigation, and bold product narratives maintain the brand’s theme while still delivering performance across all devices.