Lakeside Bank
Digital Strategy, Website Design & Development, SEO
Project Overview
Named the #1 bank in Illinois, Lakeside Bank made a monumental rebranding and marketing push at the start of 2016. During the campaign strategy phase, DIESELHAUS was chosen to help conceptualize a new digital presence that would expand the bank’s core commercial business clientele to include a broad, multi-cultural consumer audience.
DIESELHAUS worked with Lakeside to completely restructure and reorganize the content, creating a digital experience that made it easy to research products and services, and ultimately create new bank accounts. The cleaner layout, user-centered navigation, and bold product narratives maintain the brand’s theme while still delivering performance across all devices.
Services Provided
— Brand Identity Design
— Website Design & Development
— Website CMS Development
— Search Engine Optimization (SEO)