Microsite Design for UChicago's Innovation Incubator
Urban LabsUX Design • Microsite Design
Working in partnership with policy makers and practitioners worldwide, UChicago’s Urban Labs help evaluate and implement the most effective urban policies and solutions around the world, in the areas of Crime, Education, Energy & Environment, Health, and Poverty.
As part of a triple agency collaboration, we provided the UX Design & UI Design for Urban Labs’ desktop and mobile websites, with C2 Creative as our agency lead.
Our approach was to energize the (sometimes dry) delivery of research information, and to connect with users emotionally around the globe, by creating a fun user interface meshed with rich, urban images. Our visual design team utilized UChicago’s color palette, while tastefully infusing a fresh and cheery design style. Together with urban photography, the designs are universal enough to transfer effectively to many different cultures and connect Urban Labs’ growing audience with one cohesive experience.