Chipotle
Website & Mobile App Concept Design
Project Overview
Do you love Chipotle? We do. Everything they make is delicious (to us) and this concept design is purely our way of saying thank you to Steve Ells, for never giving up on his quest to launch one of the greatest fast-food restaurants of all time!
Steve had a vision to create a restaurant chain which sourced its produce and meats from local farms. He launched the very first Chipotle restaurant in 1993 and grew it (with the help of McDonald’s investments) into a billion dollar chain with over 40,000 employees! To this day, Chipotle maintains its commitments to sourcing locally-grown organic produce and using only responsibly raised meath with no added hormones. It was viewed as an impossible feat, until it wasn’t.
“If you have an idea, just go for it. If everybody is telling you that it’s wrong, maybe that’s an indication that it’s an original idea.” -Steve Ells
Services Provided
— Design Research
— UX + UI Design